The Freya
Standard.
We do the work so you don't have to. Every product is independently vetted against seven rigorous criteria before it earns a place in our shop.
All our products are proudly plant-based — every ingredient derived from plants, never animals. From actives to fillers, the full formulation, always.
Never tested on animals — at any stage, by anyone in the supply chain. Not sold in markets that legally require animal testing. Zero compromise.
Fully traceable supply chains with verified fair labor practices and transparent sourcing from origin to shelf. Every step treats everyone in the supply chain with respect, fairness, and equality.
Designed to leave no excess waste at any stage of its lifecycle. Packaging is recyclable, compostable, refillable, or reusable — no single-use plastic.
Produced using practices that protect ecosystems, preserve biodiversity, and support long-term planetary health — for you and for generations to come.
Actively working to reduce and offset emissions across production, sourcing, and delivery — with measurable commitments, not just intentions.
Every ingredient is there for a reason. Our certification guarantees products use top-quality ingredients that benefit both you and the planet.
Freya's certification framework recognizes where brands are on their sustainability journey and rewards those going further.
| Foundational | Advanced | Regenerative | |
|---|---|---|---|
| Meets Freya's baseline standards | ✓ | ✓ | ✓ |
| Demonstrates accountability & leadership | — | ✓ | ✓ |
| Actively restores & improves systems | — | — | ✓ |
Browse our curated selection — independently vetted so you can shop with complete confidence.
